Search Engine Optimization (SEO) is now an essential part of any website. The best-optimized website offers the following benefits that strengthen the traffic required for a website. Before knowing the advantages of SEO, let’s see what is SEO.
There are more definitions for "SEO". But the ultimate goal of SEO definition is to get a website ranked in a number 1 position for a particular typed/searched query. By occupying the number 1 position on search engines, it is seen that quantity (customers/users) will increase tremendously. To achieve this in a short time, SEO is preferred which offers the following benefits.
SEO for Inbound Traffic:
The website which uses SEO inbound marketing strategy is said to generate more traffic in estimated duration. The inbound marketing approach is focused on customer-centric. As the old methods like cold calling, interruptive ads found to annoy users, inbound marketing has the best ways that pull any user to research about your product and helps in reaching you. The top organizations proved that inbound traffic is one of the best practices that is used in the website to generate more leads on the easy go.
No need to pay for Ads in SEO:
Search Engine' organic rankings are based only on the current SE algorithm updates. And that eventually determines your site ranking on Google, Bing, and so on. It means that once a page is created and notified by search engines, it will start to rank and that ultimately gets you traffic after some months or years. So, to create a webpage, there is a need for little investment in form of content and others. But once these are done, you need to follow the best SEO practices to ensure huge hits on websites. Now these hits, when tied up with ads, get you revenue based on the range of users to your website.
SEO for more clicks than PPC:
PPC ads appear above the organic results on Google search engine. Though they appear above, it is proved that nearly 73% of clicks are made on the organic results. Are these clicks being just because the users rely on the Google algorithm? Not sure, but some people say users are aware of spot advertise payers and that is the reason why Google organic gets more clicks. This may be a conjecture also. However, it is seen that the majority of the clicks for any searched query go only to organic results.
Helps in achieving PR:
Though SEO and PR are different, you can effectively use them together to maximize the existing or creating new results. How to connect SEO and PR? Interlinking is one of the best SEO practices that help to build a link between these 2 factors. Start to earn reputable website links and this will be the preferred SEO professional in identifying the right niches. This is how PR strategy is said to born through prominent publications and influencer talks. If you use link building approach to reach new customers, youâ€™ll be more excited to see the growth of potential customers and clients.
SEO - stay ahead of the competitions:
In this era, SEO is most widely used as a marketing strategy. And the fact says 61% of the people prefer SEO, as it improves their online presence globally and this is their top priority now. In the competitive market, we see already our competitors are taking efforts, but your continuous optimization efforts, best SEO practices, and an ideal SEO strategy can let you move ahead of the competition among your competitive field/industry.