What is SEM and SMM | Digital Marketing Guide

02 Sep 2021

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What is SEM and SMM | Digital Marketing Guide

By: RSDigitech | Published At : 02 Sep 2021    

What is SEM and SMM

Do you own a digital marketing website? If so, take a minute to check whether your website has these digital marketing elements, SEO, SEM, and SMM. Sounds unfamiliar? You have a chance to know now! Continue reading this blog to know what is SEO, SEM, and SMM, how it helps to compete with your competitors, advantages, and more.

 A phenomenal website owes its success to website owners. Let's dive in to check how to make the website popular within a stipulated time using SEO, SEM, and SMM practices. 

What is SEO?

Search Engine Optimization (SEO) is the effective digital marketing element that stood any website or webpages top on the SERP. Check this SEO and its benefits to know more about SEO. If you're planning to do SEO or working on SEO, check out SEO elements and their importance to make your work easier.

What is SEM?

Search Engine Marketing (SEM) is another effective digital marketing strategy that aims to increase the visibility of website/webpages in search engines through organic and paid search advertising activities.

In general terms, SEM is alternatively known as paid search or pay per click (PPC).

Importance of SEM:

To increase the company's reach, SEM is one of the crucial marketing strategies as many people shop products online. Here, "query" acts as a mediator to connect the user with a website. 

So, in SEM, it is only paid for the impressions. As an added advantage, visitors help to improve your website rankings on SERP.

Also, SEM tends to reach people at the right time. So, the users to open to decide on the website now. And, this doesn't interrupt any of their other tasks.

how SEM works

Whenever you start searching for something on a search engine, you can find a set of ads beneath the search box or on the navigation side. This visibility and prominence gain more organic results. 

So, this type of prominence on search engines will ultimately make one to click on it without any thoughts. This is how SEM works. 

SEM networks can be self-operated based on individual interests. To set up an SEM network, follow the below steps:

  • Do simple keyword research related to a website or product
  • Choose a geographic location 
  • Create text ads to display in search results
  • Bidding a price, they are willing to pay for each click.



What is SMM?

Social Media Marketing (SMM) is also a digital marketing strategy that uses social media as a marketing tool. The ultimate goal of SMM is to increase brand popularity and to broaden the customers globally. 

SMM is an ideal platform for getting direct feedback from potential customers. Social Media Marketing gives a chance to customers to ask questions, post suggestions, raise complaints, feedback over the product or services offered, and more. This type of SMM is achieved through social customer relationship management (Social CRM).

Importance of SMM:

  • Can start with a small budget
  • Share your thoughts, story, pre-announcements, etc.
  • Get occupied in people's mind
  • Deep check over your competitors
  • Build Custom Audiences
  • Increase ROI
  • Build a strong relationship with consumers
  • Increase brand presence/awareness

How SMM works?

This is quite simple! Can we imagine a day without scrolling the social media feeds? Not right. This shows how social media glued with us. And that's how SMM has emerged as a marketing strategy. 

  • Must post or share about products/services in their social media accounts
  • Follow the interaction practice throughout
  • Identifying customer goals and ideas
  • Sharing what they are looking for
  • Attain to drive increasing visitors/follower's day by day.

The above are some points to show how SMM works, but there are many points available to broaden your customer reach globally.


All the above-mentioned digital marketing strategies make your website remarkable. The right activities at the right time get you the best result always. SEM and SMM are the best practices that show your quality to audiences in the form of a website, products, or any services being offered. In particular, this will even help you to reach people easily.

Technologywe use

  • PHP
  • Angular
  • Android
  • Laravel
  • Salesforce
  • Tibco
  • Mulesoft